vy Munro is a Lifestyle, Culture & Entertainment brand. We represent a new generation of 'DOers' - we started this company because the type if content we wanted to consume and the events we wanted to attend, didn't exist. As we continue to build on our networks both in the UK and beyond the borders, look out for forthcoming original events as well as brand & event consultancy work for external organisations.
Our e-mag is clean , uncluttered and easy to navigate.
IvyMunro is primarily dedicated to bringing relevant content on all featured sections. We have an obsession with relatively unknown talent we feature them alongside household names. Our main areas of interest are - Culture & The Arts; Film, TV, Music, Events & Lifestyle. If a product or service doesn't fit into any particlar category...we will cover it as we're not limited to titles.
Our typical reader is a mid-maintenance, progressive-thinking, urban culture junkie who likes to keep abreast of the latest mainstream and underground trends and appreciate those hidden gems and quirky 'finds'. They’re aged between 24 – 37. Female (70%) Male (30%) work in the professional industries (60%) or the creative field (40%) They’re educated to degree level + higher and are your archetypal ambitious, go-getters who juggle a small-medium enterprise or freelancing gig alongside a full time 9-5 career. They’re likely to spend on the high-street yet also have a taste for aspirational consumer products; a penchant they can afford to independently finance. Quality of service, social impact & convenience are most important when making purchasing decisions; they live fast-pace lifestyles and spend at least 3 hours per day online and on social networks. They spend the majority of their disposable income on social activities, personal grooming products & services, fashion, technology and getaway holiday deals & city breaks. They're conscious spenders who prefer to purchase from social responsible retailers, however if this is to the detriment of their convenience or quality of service they will move onto the next - time is of the essence and our reader has very little to waste.
