Overview
Friday, 17 July 2009 02:00
administrator
Ivy Munro is a Lifestyle, Culture & Entertainment Brand, which launched in July 2009. Catering primarily to a predominantly female target audience, aged 21-34, who reside in the UK and live a hectic city lifestyle.
Each edition goes live at the end of each month however the News & Blogs are updated weekly. The website is clean, uncluttered and easy to navigate.
We also roll out a mid-monthly newsletter giving readers a taster of each forthcoming issue. To receive the newsletter and for increased ‘user’ interactivity; we encourage our readers to register online - where they can rate & share articles, participate in user polls and leave comments.
IvyMunro aims to be the 1st point of call for our readers, whether they’re looking for the latest celebrity news, the hottest must-read or a daily dose of spiritual empowerment.
IvyMunro is primarily dedicated to bringing up to date content on all featured sections We’re focused on bringing home-grown UK talent to the forefront; so whether its a new independent restaurant opening, an up & coming fashion stylist, film maker or recording artist - we’ll be covering them as well as established brands, services & household names.
Although our typical reader likes to keep abreast of the latest fashion & make up trends, she’s more likely to purchase a classic piece and customise it until the cows come home. But don’t let her fool you - when its time to show & profile, her inspiration comes from fashionistas à la Tracee Ellis Ross; who is known for bringing nothing less than her ‘A’ game when it comes to individual style.
Our reader is a mid-maintenance kinda gal who is definitely into her music, her hair and her food. Also a bit of an urban culture junkie; you might catch her at an open mic night, an independent theatre production or just kicking back in Hyde Park…on a sunny day…in the shade. Our readers refuse to be categorised, they like to mix it up whether it’s with a weave or their natural hair, booty-licious or flat as a pancake…they ‘make it work’
One day God gave two lil' girls a great idea and they ran with it…The End.