Overview
vy Munro is a Lifestyle, Culture & Entertainment brand. We represent a new generation of 'DOers' - we started this company because the type if content we wanted to consume and the events we wanted to attend, didn't exist. As we continue to build on our networks both in the UK and beyond the borders, look out for forthcoming original events as well as brand & event consultancy work for external organisations.
Our e-mag is clean , uncluttered and easy to navigate.
Reegistered to receive our monthly newsletter and for increased user activity we encourage our readers to register online; where they can rate & share articles, participate in user polls and leave comments and enter competitions. IvyMunro aims to be the 1st point of call for those who are looking for something a bit different to what the UK currently has on offer.
IvyMunro is primarily dedicated to bringing relevant content on all featured sections. We have an obsession with relatively unknown talent we feature them alongside household names. Our main areas of interest are - Culture & The Arts; Film, TV, Music, Events & Lifestyle. If a product or service doesn't fit into any of those categories...don't worry, if it's GREAT we will cover it.
Our typical reader is a mid-maintenance, progressive-thinking, urban culture junkie who likes to keep abreast of the latest mainstream and underground trends and appreciate those hidden gems and quirky 'finds'. They’re aged between 21 – 34. Female (70%) Male (30%) work in a professional industry (60%) or the creative field (40%) They’re educated to degree level or higher and are your usual ambitious, go-getters who more-often-than-not juggle a small enterprise or freelancing gig alongside a full time 9-5. They’re likely to spend on the high-street but also have a taste for aspirational consumer products; which they can afford to independently satisfy. Quality of service, social impact & convenience are most important when making purchasing decisions; they live hectic lifestyles and spend the majority of their time at work or online social networks. They spend the majority of their disposable income on social activities, personal grooming products & services, fashion, technology and getaway holiday deals & city breaks. They're conscious spenders who prefer to purchase from social responsible retails, however if this is to the detriment of convenience or quality of service they will move onto the next, the bottom line is - fulfilment takes precedence over ethics, time is of the essence and this audience has very little to waste.
